Level 3 Diploma in Digital Marketing

The ATHE Level 3 Diploma in Digital Marketing is a 120-credit equivalent to two A Levels or Access to HE qualifications.
This qualification has been designed for learners who wish to progress to a digital marketing degree and may not have the traditional entry qualifications usually required.

Grading
Graded with Pass, Merit, and Distinction.
Advanced learner loans available in the UK – See the latest Qualification Catalog here to check if funding is available.
For the progression, routes visit our progression routes page.

Delivery Mode
This qualification can be delivered in the classroom, via distance learning, or blended.

Typical Age

This qualification is designed for learners who are typically aged 16 and above.

Qualifications

For learners who have recently been in education or training the entry profile is likely to include one of the following:

5 or more GCSEs at grades C and above or Grade 4 and above
other related level 2 subjects
other equivalent international qualifications

Language

For those whom English is not their first language we recommend the following standards of proficiency in English language skills or an approved equivalent for this qualification:

IELTs 5.5
Common European Framework of Reference (CEFR) B2
Cambridge English Advanced (CAE) 162 or above
Pearson Test of English (PTE) Academic 42-49

Unit Name	Unit Aims	Credit
Understanding of Digital Marketing	Introduction to Digital Marketing, Tools and digital marketing channels	20
Competition Analysis	Learn about competition, campaigns analysis and strengths	20
Search Engine Optimisation	Advance knowledge of search engine optimisation and tools	20
Blogging & Content Development	Learn about blogging channels and how to place content	20
Managing Digital Marketing Campaigns	Learn how to create digital marketing campaigns on Facebook, twitter and other social media channels.	20
Reporting and Analysis	Understanding of reporting and analysis your marketing	20